Presenting Sponsor

Agenda

Sustainable Growth: Navigating Brand Responsibility and Consumer Demands

October 16, 2024

3:15 pm

- 3:50 pm

Speakers:

Lindsay Colley

Associate Vice President, ESG Strategy & Integration

Canadian Tire Corporation

Leigh Pearson

Sr. Director - Facilities, Sustainability, Sourcing, & Procurement

Staples Canada

Kasia Sell

Partner, Sustainability Strategy Leader

Deloitte

Main Session Hall

Join us for an in-depth exploration of how brands can achieve business growth while balancing responsibility and consumer expectations. Discover methods for framing sustainability value creation opportunities within existing business strategies, unlocking financial investments, addressing the need for new business models, and upholding brand responsibility to earn trust. We will share information on recent trends in consumer expectations, investments that are being made my businesses and the path to long-term resilience. We will also discuss the evolving legal risks versus marketing benefits of sustainability claims, providing a roadmap for navigating scrutiny and maintaining trust.

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