Jessica brings more than a decade of experience applying psychology and behavioural science to understanding what shapes people’s choices, motivations, and behaviours. Her background gives her a practical lens on how attitudes, values, and real-world experiences influence decision-making.
At Environics Research Group, Jessica conducts online social intelligence research, examining how consumers engage with brands, products, and emerging issues in digital spaces. Her work focuses on identifying the motivations, perceptions, and broader social context behind consumer conversations and translating those patterns into meaningful insights.
Her research experience has also explored consumer adoption of new technologies and behaviours, including perceptions of electric vehicles, the role of firsthand experience in changing attitudes, and the practical barriers that can shape adoption. She brings a behavioural perspective to understanding the gap between what consumers value, what they intend to do, and the choices they ultimately make