Environics Research is a Canadian-owned market research and consulting firm. They unlock human insights to help organizations make better decisions, empowering them to act with creativity and confidence. Environics Research brings more than 50 years of research and consulting experience, specializing in data-driven strategic advice.
Its distinctly Canadian perspective is strengthened by its Social Values research, which has tracked the beliefs and motivations shaping Canadians’ choices since 1983. This enables Environics Research to look beyond demographics and behaviour to explain why audiences think, shop and engage as they do.
For retailers and consumer brands, Environics Research provides insight across customer segmentation, brand strategy, shopper journeys, product and communications testing, and evolving expectations around experiential retail, value, convenience, and sustainability. Its 2026 Canadian Brands: Built on Values report explores how authenticity, ethical consumerism, personal expression, trust in small business and national pride are reshaping brand relevance – and how retailers can balance affordability with responsibility.