Pascal Lachance joined Danone Canada in 2011. As Director of Sustainability at Danone Canada, Pascal is leading the sustainable development agenda of the company. In 2018, he successfully led the process for the company to become the country’s largest consumer-facing certified B Corporation. Since then, Danone Canada was recertified twice in 2021 and 2024. Under his leadership, Danone received in the past 4 years the Canadian Grocer’s Impact Award in the Sustainability, Support employees and Diversity, equity and inclusion categories amongst other recognitions. Pascal played a central role in the creation and the on-going work of the Circular Plastics Taskforce (CPT), a NGO aiming at finding solutions for the recycling of plastic packaging across Canada. Working with Danone’s flexitarian portfolio of trusted brands enables Pascal to provide insightful brand perspective on the role brands can play in our evolving society.