Anthony is currently the VP- Product Development & Innovation in the Consumer Brands Division. There he fuses his engineering background with the worlds of consumer research, strategic marketing and product/service design.
After receiving his B.A.Sc. from the University of Toronto in Manufacturing Systems Engineering, Anthony continued his studies completing a Masters in Engineering Design. Anthony then spent almost a decade in the automotive industry at Ford, Magna, and Martinrea in various positions involving project management, product design and testing, R&D and engineering management. In 2007 he joined Canadian Tire’s Innovation Management Group building new competency in the organization around product development and innovation for Canadian Tire’s Private Label Brand portfolio. Anthony has spent the last few years building out the Owned Brands strategy and org structure to support Canadian Tire’s purpose of Making life in Canada better. Anthony is strong supporter of academic/industry collaboration and has run initiatives with UofT engineering, Schulich School of Business, and the Rotman School of Business – Design Works Studio.
Anthony has a passion for user-centered design and is an advocate of both design thinking and doing. He has built Canada’s largest consumer product design and development team; focused on the innovation that results when business strategy, user-understanding, and design methods merge.