Private Brands, Public Impact: How Retailers Can Lead on EPR

In a time of consumer burnout, fear, and apathy, research shows that simple, bold messages are needed to break through to consumers and build trust. Business is trusted to act where others aren’t, and retailers are well positioned to lead. With direct consumer relationships and control over private brand supply chains, retailers have the tools to drive meaningful EPR performance on recycling and recycled content without compromising brand or cost goals. Paul Nowak, Executive Director of GreenBlue, presents a practical roadmap for how retailers can leverage their private brand supply chain to meet EPR goals recycling and recycled content while building consumer trust that turns sustainability into a competitive advantage