Retail Sustainability
Excellence Awards

PRO Excellence: Most Improved Recycling Performance and Transparency

The PRO Excellence: Most Improved Recycling Performance and Transparency Award recognizes Producer Responsibility Organizations (PROs) and system operators that deliver clear year-over-year improvements in recycling performance while also raising the bar on transparency. It highlights measurable gains in capture and recovery, contamination reduction, material quality, end-market outcomes, and service consistency, enabled by disciplined system management, education and engagement, and accountable governance. Strong entries also demonstrate reporting that is accessible, comparable over time, and decision-useful for producers, regulators, and the public.

Introduction (100 Words)

Please include the following in your response:

  • Name of company
  • Name of initiative
  • Brief overview of the initiative

Needs and Objectives (300-500 words) – 15%

Please include the following in your response:

  • The needs of the initiative
  • The stakeholders involved
  • The objectives or purpose of the initiative

Program Details & Results (600-1000 words) – 65%

  • Describe the key operational changes implemented to improve system performance, and how education supported them (collection, sortation, processing, contamination controls, material quality/end-markets, resident guidance).
  • Explain the main levers used to drive change (contracts/incentives, service standards, audits, targeted investments, and education/engagement with residents, municipalities, and stakeholders).
  • Demonstrate year-over-year improvement using clear indicators (capture/recovery, contamination/residue, marketed tonnes, bale quality, service performance, cost per tonne).
  • Describe transparency and reporting improvements (what changed, comparability over time, methodology clarity, accessibility, and how stakeholders use the data).
  • Explain governance and accountability (roles and decision-making, collaboration with producers/municipalities/service providers/regulators, evaluation and continuous improvement).
  • Explain how these efforts support broader circularity targets.
  • Any other elements that you would like to highlight about the initiative.

Supporting Evidence: 10%

  • Supporting visuals, data summaries, dashboards, or documentation
  • Brief descriptions explaining what each item demonstrates
  • Third-party validation where relevant

*Open to PROs and system operators

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