The Reuse, Refill and Take-Back Program Award recognizes customer-facing reuse, refill, and take-back programs that are thoughtfully designed, operationally viable, and capable of delivering real environmental benefits. Eligible initiatives may include pilots or scaling programs, provided they demonstrate credible participation, responsible downstream handling, and clear potential for broader adoption. The award emphasizes programs that balance customer experience, operational feasibility, and environmental outcomes, and that contribute meaningfully to waste prevention and circular economy objectives.
Introduction (100 Words)
Please include the following in your response:
- Name of company
- Name of initiative
- Brief overview of the initiative
Needs and Objectives (300-500 words) – 15%
Please include the following in your response:
- The needs of the initiative
- The stakeholders involved
- The objectives or purpose of the initiative
Program Details & Results (600-1000 words) – 65%
- Describe the program model and what makes it distinct, including the reuse/refill/take-back mechanics and how customers participate.
- Explain the end-to-end customer experience, including incentives, education, and how participation is made easy and intuitive.
- Demonstrate results to date using credible indicators (participation rates, units or volumes collected, reuse cycles achieved, diversion outcomes, where available).
- Describe how materials or products are managed downstream to ensure responsible handling, environmental benefit, and system integrity.
- Explain how the program was delivered and refined (partners, resources, timeline, learnings) and how it can scale or be replicated across additional locations, categories, or markets.
- Explain how the change supports broader circularity targets.
- Any other elements that you would like to highlight about the initiative.
Supporting Evidence: 10%
- Supporting visuals, data summaries, dashboards, or documentation
- Brief descriptions explaining what each item demonstrates
- Third-party validation where relevant
*Open to retailers and brand owners