This Recycled Content Adoption Award recognizes initiatives that have credibly increased the use of recycled content in packaging and/or products while maintaining performance, quality, and compliance. It is intended to highlight disciplined, execution-focused approaches that address the real challenges associated with recycled content adoption, including supply availability, quality variability, cost, regulatory requirements, and performance expectations. The award emphasizes a level of scale and practical implementation, recognizing initiatives that move beyond pilots and demonstrate replicable pathways for integrating recycled materials into core product or packaging portfolios.
Introduction (100 Words)
Please include the following in your response:
- Name of company
- Name of initiative
- Brief overview of the initiative
Needs and Objectives (300-500 words) – 15%
Please include the following in your response:
- The needs of the initiative
- The stakeholders involved
- The objectives or purpose of the initiative
Program Details & Results (600-1000 words) – 65%
- Describe what was implemented: where recycled content was added (material + format), and the scope (SKUs/categories/markets).
- Explain how recycled materials were qualified and validated to meet performance, quality, and regulatory requirements (testing, specs, supplier controls).
- Demonstrate results to date with metrics (PCR %, volume/tonnes, # SKUs converted, categories impacted, performance/quality outcomes).
- Describe how integrity was ensured (claims governance, data traceability, documentation, approvals) and how performance/compliance is monitored over time.
- Explain how the initiative was delivered and scaled (key partners and internal teams, timeline/resources, risk mitigation) and how it can potentially be replicated across additional formats, categories, or markets.
- Explain how the change supports broader packaging/circularity targets.
- Any other elements that you would like to highlight about the initiative.
Supporting Evidence: 10%
- Supporting visuals, data summaries, dashboards, or documentation
- Brief descriptions explaining what each item demonstrates
- Third-party validation where relevant
*Open to retailers and brand owners