This Innovative Sustainable Product and Packaging Design Award recognizes product and packaging design improvements that deliver better environmental performance and circularity in real-world systems. It spotlights practical, scalable solutions that improve compatibility with collection, sorting, and reprocessing while maintaining product function and user experience. Submissions should demonstrate credible implementation and measurable results, or a clear pathway to them. Eligible initiatives can include changes to materials, chemistry, formats, components, labels/inks/adhesives and durability.
Content Requirements
Introduction (100 Words)
Please include the following in your response:
- Name of company
- Name of initiative
- Brief overview of the initiative
Needs and Objectives (300-500 words) – 15%
Please include the following in your response:
- The needs of the initiative
- The stakeholders involved
- The objectives or purpose of the initiative
Program Details & Results (600-1000 words) – 65%
- Describe the design change and what differs from the previous design or common market practice (e.g., materials/chemistry choices, components, labels/inks/adhesives where relevant, colour, lids/caps, accessories).
- Explain how the design improves environmental outcomes, circularity and/or system performance in real-world recovery pathways (collection, sorting, reprocessing) and why those choices were made.
- Describe how compatibility was assessed or validated (testing, pilots, third-party assessment, recycler/MRF input, PRO/system operator review).
- Summarize results to date using appropriate indicators (e.g., improved circularity outcomes, reduced contamination/rejects, improved material quality/yield, improved consumer understanding), where available.
- Explain implementation and scale (partners, resources/timeline, governance, replication potential) and how it supports broader circularity goals.
- Any other elements you would like to highlight about the initiative.
Supporting Evidence: 10%
- Supporting visuals, data summaries, dashboards, or documentation
- Brief descriptions explaining what each item demonstrates
- Third-party validation where relevant
*Open to retailers and brand owners