Neil Menezes is the Packaging Sustainability Policy Manager with General Mills. He is supporting the
company to achieve its packaging goal of designing 100% recyclable or reusable packaging by 2030
through effective policies and programs. Prior to joining General Mills, he worked for over 10 years as a
consultant in the recycling and waste management industry. He has worked closely with a broad range
of stakeholders including brand owners, municipalities, producer responsibility organizations (PROs),
associations, and government agencies in Canada, the US, Europe and South America.

Additionally, Neil has been extensively involved in extended producer responsibility (EPR) programs in
Canada. He was involved in the data collection and verifying of municipal cost and tonnage data for
Ontario, Manitoba and Saskatchewan. Neil has also been involved in developing and updating recovery
and financial fee models for multiple PROs. He also has on-the-ground experience having conducted
various inbound and MRF audits to better understand how packaging flows through recycling systems.