Marie-France Gibson’s career spans 30+ years in the food industry. She holds a master’s degree in marketing from HEC Montreal, a CPA designation and has held many senior executive positions across diverse functional roles related to development of retail concepts, brand development, category management and marketing. Since joining Metro in 2010, Marie-France has overhauled the entire private label portfolio, including brand standards, product formulations, and packaging design. In the past 2 years, the combination of all her team’s initiatives has led to a double-digit sales growth and an increase in market share, outperforming the market.
This year again, under her leadership, the PL team won several recognitions at RCC Gala Award 2023. They were also recognized with a DUX Award for their Eco conception for the Irresistible Greek yogurt and SKYR yogurt packaging.
Marie-France is also a very active member within the retail industry representing Metro and generously sharing her industry and private label expertise.