Gemma Hinksman is Senior Director and Head of Canada Impact Team at McDonald’s Canada.

Since joining the company, Gemma has helped develop strategic initiatives to bring to life McDonald’s purpose of feeding and fostering communities, as well as drive trust and responsible business growth in Canada. This includes the oversight of the launch of “Love what’s next,” the brand’s flagship platform that outlined its action-led commitments to making a positive impact with the planet, communities, its people and food quality in mind.

Together with her team, she continues to propel the organisation’s purpose forward, working with members from across the Canadian and global business, supplier partners and the agriculture industry, to help McDonald’s meet and exceed its purpose-led goals for guests and communities in Canada.

With 15+ years of industry experience in reputation management and purpose building for brands in Canada and the U.K. such as Mondelez (Cadbury & Oreo), Coca-Cola, Pizza Hut, and DHL, Gemma has a proven ability to lead companies with corporate purposes that empower, inspire, and recognize their communities.